The Service, In Detail — Alpha360 Digital
The Service, In Detail

Everything that's looked after.
And exactly how.

Alpha360 is one service — the Managed Presence. A site built right, found wherever people look, and kept current every month so it never falls behind the business again. Below is every part of it, in detail.

One Service, Not a Menu

It's all the one thing. Sized to your business.

There's no à la carte list here, no packages to decode, no upsells you didn't ask for. Everything below is part of the single Managed Presence — a site built and looked after as one joined-up job, by one person.

What changes from one business to the next is the size of the site and how much active work it needs. So the fee is sized to you, not to a price list — worked out on a quick call once I understand the business, then a rolling monthly arrangement reviewed every six months.

What sizes your fee

  • The size and complexity of the site
  • How hard you want to push SEO and AI search
  • Whether LinkedIn and profile work is part of it
  • Whether paid ads are worth running
Every Part of It

What's included — in detail.

Six things, looked after as one. None of them is ever "finished" — which is exactly why they belong in an ongoing arrangement rather than a one-off build.

01 · The Foundation

Website design & build

A website built or rebuilt around how your buyers actually research, compare and decide — not a template with your logo dropped in. Every page earns its place: the right proof in the right spot, a clear next step, and a structure that holds up when someone's checking whether you're the real thing.

Fast, mobile-first, and built on WordPress so you own all of it — no platform lock-in. The build happens once; from there it's kept current every month. That's the difference between a site that works at launch and one still working in three years.

What's included
  • Full design and build, or rebuild, on WordPress
  • Mobile-first, fast-loading, clean code
  • Service and sector pages structured to rank
  • Trust signals, proof and clear calls to action throughout
  • SEO foundations built in from day one
  • You own everything — no lock-in
02 · Found on Google

SEO & content

Visibility for the terms your ideal clients actually use — not vanity rankings for words nobody searches. It's systematic, ongoing work: the technical groundwork that lets Google read the site properly, plus content that answers the questions buyers are really asking.

SEO compounds. A page written in month two is still earning its keep in month eighteen. Slow to start, powerful over time — which is precisely why it belongs in a relationship, not a project.

What's included
  • Keyword research and opportunity mapping
  • Technical SEO — speed, structure, meta, schema
  • Ongoing content — service pages, articles, FAQs
  • Local search optimisation
  • Google Search Console monitoring
  • Monthly ranking tracking
03 · Found by AI — The Edge

AI search & GEO

Search has changed, and this is the part most aren't doing deliberately yet. Google now answers questions at the top of the page before anyone clicks. More buyers start in ChatGPT, Perplexity and Google's AI Mode every month — and when they ask "who's the best at this near me," they get three or four names back, not ten links.

You're either in that answer or you're not in the conversation at all. GEO — getting your business cited in those answers — is structuring your site and content so the AI can read it, trust it and recommend it. It's the clearest edge available right now, precisely because most haven't moved on it.

What's included
  • AI Overview and featured-snippet optimisation
  • Structured data and schema markup
  • Question-based and FAQ content
  • Content structured for ChatGPT and Perplexity
  • Competitor gap analysis — who's cited, who isn't
  • Ongoing AI visibility monitoring
04 · The Other Check

Google Business, local & reviews

When someone looks you up, your Google Business Profile and your reviews are often the first thing they see — ahead of the website. It's one of the most effective local tools there is, and one of the most neglected.

I keep it complete, current and active, with a steady, simple way of collecting fresh reviews from happy clients — which feeds straight back into how high you appear locally.

What's included
  • Profile kept complete and current
  • Monthly posts and updates
  • Review monitoring and response prompts
  • A simple system for collecting new reviews
  • Local search optimisation
  • Map and listing accuracy
05 · The Bit Nobody Else Does

Maintenance, security & keeping it current

This is the heart of it. Most sites fail not because they were built badly, but because nobody kept them in step with the business. New work, new clients, new accreditations, new people — none of it reaches the site, and the gap between who you are and what you look like online widens quietly, month after month.

My job is to close that gap and keep it closed: updates, security, speed, fixes, and steadily folding in everything that's changed. Need something altered? It's turned around fast — you're dealing with the person who does the work, not a ticket queue.

What's included
  • Plugin, theme and core updates
  • Security monitoring and backups
  • Speed checks and fixes
  • Broken-link and error fixes
  • Changes turned around within 48 hours
  • The site kept in sync with the business
06 · Knowing It Works

Reporting & analytics

No black box. A clear monthly summary of what's happening — rankings, traffic, enquiries, AI visibility, what changed and what it means in plain English. Tracking is set up properly from the start, so every enquiry is attributed to where it came from.

You always know what you're getting for the fee. And once a year I step back and review the whole thing: what's working, what needs refreshing, what to build next.

What's included
  • Conversion tracking set up properly
  • Clear monthly report — rankings, traffic, enquiries
  • AI and local visibility tracking
  • Plain-English summary of what changed and why
  • A private view of your numbers, always current
  • Full annual review of the whole presence
Optional Add-ons

When it makes sense — not by default.

Some businesses benefit from more active work on top of the core. These aren't sold as standard — they go in only when the numbers justify them, and they're part of what sizes your monthly fee.

Add-on

Google Ads

Paid search that pays back — but only when the foundations are right: the site converts, tracking is solid, targeting is tight. Run properly it brings consistent, trackable enquiries; run badly it just burns budget. I take it on where one new client covers the cost many times over.

  • Campaign strategy and setup
  • Tight keyword targeting — no broad-match waste
  • Dedicated landing pages built to convert
  • Full conversion tracking and attribution
  • Monthly optimisation and clear cost-per-enquiry reporting
Add-on

LinkedIn & Profile

For owner-operators whose buyers and peers live on LinkedIn, keeping your presence and profile active so you stay visible and credible in the places where recommendations actually start — not just where they get verified.

  • Profile and company-page optimisation
  • Regular posting and content support
  • Presence kept active and consistent
  • Joined up with the rest of your presence
How Pricing Works

One fee. No surprises.

Everything above is part of the one service. There's no menu to add up and no upsells coming later — just a single rolling monthly fee, sized to the size of your site and how much active work it needs.

I work the figure out on a quick call once I understand the business. From there it's a clear written scope of what's included, a rolling monthly arrangement, and a proper review every six months. You'll always know exactly what you're paying for and why.

The arrangement
  • One monthly fee, sized to your business
  • Clear written scope — in and out
  • Rolling monthly, no long lock-in
  • Reviewed properly every six months

Not sure what your business actually needs?

Book a 20-minute call. I'll tell you straight what I'd recommend for your business — and whether Alpha360 is the right fit at all.

Book a Discovery Call →
No obligation · No hard sell · If we're not the right fit, I'll tell you · mark@alpha360.co.uk · 0333 880 7832