Peter McKerral & Co Ltd.
Great business.Better website.
A rebuilt website that works as hard as you do — done in a week, no fuss.
Your Business vs Your Website
Peter McKerral & Co has been operating in Argyll since 1936 — originally as a farm, expanding into haulage in 1972. Fifty vehicles across three sites. Seven fish tankers serving salmon processing facilities along the West Coast. Three fully equipped HGV workshops. Members of the Road Haulage Association, Freight Transport Association, Forestry Contracting Association and the Forestry Industry Safety Accord. This is a significant Scottish haulage operation. The public contact email is a Gmail address.
When a potential client or freight partner searches for timber, livestock and fish haulage across Argyll and Scotland and lands on your website, they’re forming a judgement in seconds. Does this company look the part? Are they the right scale? Do they know what they’re doing? The current website doesn’t answer those questions convincingly — and that gap costs enquiries every week.
Alpha360 doesn’t ask you to brief a new website from scratch. We take everything you already have, keep what works, improve everything that doesn’t, and rebuild it on a proper platform. The content is yours. We make it look and perform the way it should.
- Public contact email is a personal Gmail address — undermines commercial credibility immediately
- Fish tanker specialism — unusual and valuable — has no dedicated page or feature
- 50 vehicles across 3 sites barely visible in the site structure
- Accreditations listed in a paragraph rather than displayed as trust badges
- No online enquiry form — email and phone only
- Design looks dated — doesn’t reflect the scale or 90-year history of the business
- Three workshop sites — a key differentiator for remote operations — not prominently featured
- Clean, professional design that reflects the actual scale of the business
- Mobile-first — properly designed for every device
- Contact forms on every relevant page — phone, email, enquiry form all visible
- Fast and optimised — built properly from the ground up
- Accreditations and credentials shown prominently — not buried in body text
- WordPress — editable by your team without needing a developer
- Basic SEO foundations — page titles, meta descriptions, Google Search Console
Your Existing Site — Rebuilt Properly
We rebuild every page you currently have — keeping your content, your structure, your services — and make the whole thing look and work ten times better. No starting from scratch, no lengthy briefing process. You supply the content, we supply the craft.
- WordPress build — fully editable by your team, no developer needed for basic updates
- Mobile responsive — designed to look and work properly on phones, tablets and desktop
- Contact forms — on homepage and contact page as minimum, more where relevant
- Basic SEO foundations — page titles, meta descriptions, image alt text, Google Search Console setup
- Fast loading — images optimised, clean code, no bloated plugins
- SSL certificate — the padlock in the browser, standard security
- 1 month post-launch support — any small amends in the first month covered at no extra charge
Not much. Your existing website gives us the structure we need. Any photos of your fleet or operations — even phone photos — are a bonus. If you have a logo file, great. If not, we work with what’s on the current site. Most communication can be handled by email — we keep things simple and won’t take up your time unnecessarily.
Done in a Week
From the day you say yes, the new site is live within seven working days. No lengthy agency process, no committee approvals. A clean, focused rebuild by people who know what they’re doing.
| Day | What Happens | What We Need From You |
|---|---|---|
| Day 1 | We review your existing site in full and map every page. Build begins. | Nothing — we work from what’s already there |
| Days 2–3 | Homepage and core pages built. Design and layout established. | Any fleet photos or logo files — by email is fine |
| Days 4–5 | Remaining pages built. Contact forms, SEO foundations, mobile testing complete. | Review the staging link we send you — feedback by email |
| Day 6 | Amends from your feedback applied. Final cross-device checks. | Sign off — one email is all it takes |
| Day 7 | New site live. DNS pointed, SSL confirmed, Google Search Console submitted. | Nothing — we handle the switchover |
The only thing that slows this down is waiting for feedback. We send you a staging link on day four or five. A quick look and an email back is all we need. If you’re happy same day, we’re live on day seven.
Straightforward Pricing
One fixed fee covers everything — every page rebuilt, all included, delivered in a week. £1,500 + VAT, paid in three equal monthly instalments. No hidden extras, no ongoing obligation.
All pages included
+ VAT
to new site live
| Deliverable | Detail |
|---|---|
| Full page rebuild | Every existing page rebuilt — all current content restructured and improved |
| WordPress | Fully editable by your team — no developer needed for text and image updates |
| Mobile responsive | Designed and tested across phones, tablets and desktop |
| Contact forms | Enquiry forms on homepage and contact page as standard |
| Basic SEO | Page titles, meta descriptions, image alt text, Google Search Console setup |
| Speed optimisation | Images compressed, clean code — fast loading on all connections |
| SSL certificate | Standard security — the padlock in the browser bar |
| Launch | DNS switchover handled by Alpha360 — zero downtime where possible |
| Post-launch support | Small amends in the first month at no extra charge |
Next Steps
- Say yes — one email or call to confirm. No complex onboarding, no lengthy contracts.
- First payment — £500 + VAT on instruction. Build begins the same day.
- We get to work — Alpha360 reviews the existing site and starts the rebuild immediately. We’ll be in touch by email if we need anything from you.
- Review the staging site — you get a link to review everything before it goes live. Feedback by email is fine.
- New site live within 7 working days.
| Detail | Information |
|---|---|
| Agency | Alpha360 Digital Ltd |
| Proposal Date | March 2026 |
| Valid Until | 30 April 2026 |
| Project Fee | £1,500 + VAT — 3 × £500 monthly instalments |
| Ongoing Support | Available on request after launch — no obligation |
| Timeline | 7 working days from instruction to live site |
| Contact | mark@alpha360.co.uk · 0333 880 7832 · alpha360.net |
alpha360.net · First Floor, Swan Buildings, 20 Swan Street, Manchester M4 5JW