Alpha360 — Website Proposal · McLeod Transport (SW) Ltd
M
Website Proposal · Alpha360 Digital

McLeod Transport (SW) Ltd.
Great business.Better website.

A rebuilt website that works as hard as you do — done in a week, no fuss.

Prepared for: McLeod Transport (SW) Ltd · mcleodtransport.co.uk
Prepared by: Alpha360 Digital Ltd · Mark Bennett
Date: March 2026
Proposal ref: A360-MCL-001
Confidential · Prepared exclusively for McLeod Transport (SW) Ltd
01
Chapter One
01
What We Found

Your Business vs Your Website

McLeod Transport has been running refrigerated 44-tonne artics across the South West since 2003. Ninety-nine employees. £11.56M turnover. A family business that has grown steadily for over twenty years. The Endole listing shows the primary web presence as a Google Business site — the most basic possible digital footprint for a business of this scale. The actual website at mcleodtransport.co.uk exists but is minimal and does not reflect the operation behind it.

When a potential client or freight partner searches for refrigerated transport across the South West and lands on your website, they’re forming a judgement in seconds. Does this company look the part? Are they the right scale? Do they know what they’re doing? The current website doesn’t answer those questions convincingly — and that gap costs enquiries every week.

Alpha360 doesn’t ask you to brief a new website from scratch. We take everything you already have, keep what works, improve everything that doesn’t, and rebuild it on a proper platform. The content is yours. We make it look and perform the way it should.

Current Site — What We Found
  • Primary digital listing is a Google Business profile — not a proper website
  • Refrigerated transport specialism completely invisible to online search
  • 99 employees and £11.56M turnover with minimal digital presence
  • No services detail, fleet information or operational credibility online
  • Family business story — a strong differentiator — has nowhere to be told
  • No Google Ads or SEO presence — absent from digital acquisition entirely
  • Potential clients searching for temperature-controlled haulage in Somerset will not find McLeod
The New Site — What Changes
  • Clean, professional design that reflects the actual scale of the business
  • Mobile-first — properly designed for every device
  • Contact forms on every relevant page — phone, email, enquiry form all visible
  • Fast and optimised — built properly from the ground up
  • Accreditations and credentials shown prominently — not buried in body text
  • WordPress — editable by your team without needing a developer
  • Basic SEO foundations — page titles, meta descriptions, Google Search Console
Refrigerated transport is a specialism. Temperature-controlled logistics buyers search specifically for it. At 99 employees and £11.56M turnover, McLeod Transport should be the obvious result when someone searches ‘refrigerated haulage Somerset’ or ‘temperature controlled transport South West’. Right now it isn’t.
02
Chapter Two
02
What We’d Build

Your Existing Site — Rebuilt Properly

We rebuild every page you currently have — keeping your content, your structure, your services — and make the whole thing look and work ten times better. No starting from scratch, no lengthy briefing process. You supply the content, we supply the craft.

01
Homepage
First impression rebuilt. refrigerated transport across the South West — your scale, your credentials, a clear route to getting in touch.
02
About
Operating since 2003 of operating history. The team, the accreditations, the story that makes a buyer trust you before they call.
03
Services
Every service clearly laid out with a brief description. No clutter — what you do, where you operate, who you work with.
04
Fleet / Gallery
Your vehicles are a credibility statement. Properly showcased photography that tells a buyer exactly what they’re dealing with.
05
Contact
Phone, email, enquiry form, address. Every possible way to get in touch — on one fast, clear page.
+
Any Additional Pages
If your current site has more pages we rebuild those too — no additional charge for existing content.
What’s Included as Standard
  • WordPress build — fully editable by your team, no developer needed for basic updates
  • Mobile responsive — designed to look and work properly on phones, tablets and desktop
  • Contact forms — on homepage and contact page as minimum, more where relevant
  • Basic SEO foundations — page titles, meta descriptions, image alt text, Google Search Console setup
  • Fast loading — images optimised, clean code, no bloated plugins
  • SSL certificate — the padlock in the browser, standard security
  • 1 month post-launch support — any small amends in the first month covered at no extra charge
What We Need From You

Not much. Your existing website gives us the structure we need. Any photos of your fleet or operations — even phone photos — are a bonus. If you have a logo file, great. If not, we work with what’s on the current site. Most communication can be handled by email — we keep things simple and won’t take up your time unnecessarily.

03
Chapter Three
03
Delivery Plan

Done in a Week

From the day you say yes, the new site is live within seven working days. No lengthy agency process, no committee approvals. A clean, focused rebuild by people who know what they’re doing.

DayWhat HappensWhat We Need From You
Day 1We review your existing site in full and map every page. Build begins.Nothing — we work from what’s already there
Days 2–3Homepage and core pages built. Design and layout established.Any fleet photos or logo files — by email is fine
Days 4–5Remaining pages built. Contact forms, SEO foundations, mobile testing complete.Review the staging link we send you — feedback by email
Day 6Amends from your feedback applied. Final cross-device checks.Sign off — one email is all it takes
Day 7New site live. DNS pointed, SSL confirmed, Google Search Console submitted.Nothing — we handle the switchover

The only thing that slows this down is waiting for feedback. We send you a staging link on day four or five. A quick look and an email back is all we need. If you’re happy same day, we’re live on day seven.

04
Chapter Four
04
Investment & Next Steps

Straightforward Pricing

One fixed fee covers everything — every page rebuilt, all included, delivered in a week. £1,500 + VAT, paid in three equal monthly instalments. No hidden extras, no ongoing obligation.

Investment Summary
£1,500
Complete website rebuild
All pages included
+ VAT
7 days
From instruction
to new site live
On Instruction
£500
Work begins immediately
Month 2
£500
Second payment
Month 3
£500
Final payment. Complete.
Full Scope — What’s Included
DeliverableDetail
Full page rebuildEvery existing page rebuilt — all current content restructured and improved
WordPressFully editable by your team — no developer needed for text and image updates
Mobile responsiveDesigned and tested across phones, tablets and desktop
Contact formsEnquiry forms on homepage and contact page as standard
Basic SEOPage titles, meta descriptions, image alt text, Google Search Console setup
Speed optimisationImages compressed, clean code — fast loading on all connections
SSL certificateStandard security — the padlock in the browser bar
LaunchDNS switchover handled by Alpha360 — zero downtime where possible
Post-launch supportSmall amends in the first month at no extra charge
Further Down the Line
Once the new site is live, some clients choose to add Google Ads management, SEO content or an ongoing support retainer to keep building on the results. There’s no obligation — but if McLeod Transport (SW) Ltd would find that useful at any point, we can discuss it after launch. The website project is complete and fully paid at month three with no strings attached.

Next Steps

  1. Say yes — one email or call to confirm. No complex onboarding, no lengthy contracts.
  2. First payment — £500 + VAT on instruction. Build begins the same day.
  3. We get to work — Alpha360 reviews the existing site and starts the rebuild immediately. We’ll be in touch by email if we need anything from you.
  4. Review the staging site — you get a link to review everything before it goes live. Feedback by email is fine.
  5. New site live within 7 working days.
DetailInformation
AgencyAlpha360 Digital Ltd
Proposal DateMarch 2026
Valid Until30 April 2026
Project Fee£1,500 + VAT — 3 × £500 monthly instalments
Ongoing SupportAvailable on request after launch — no obligation
Timeline7 working days from instruction to live site
Contactmark@alpha360.co.uk · 0333 880 7832 · alpha360.net
Alpha360 Digital Ltd
mark@alpha360.co.uk · 0333 880 7832
alpha360.net · First Floor, Swan Buildings, 20 Swan Street, Manchester M4 5JW
Confidential · Prepared exclusively for McLeod Transport (SW) Ltd · Proposal ref: A360-MCL-001 · March 2026