Premium positioning needed a premium funnel. We rebuilt the site to convert, added an AI assessment to qualify, then scaled campaigns only when bookings stayed profitable.
Conversion first. Then traffic. That order matters.
The practice offers private dentistry and higher-value cosmetic treatments. The old site did not match the experience, and the booking path was not clear enough to turn interest into consults.
Traffic was not the main issue. The issue was trust and conversion. Premium intent was leaking out of the funnel.
A conversion system that makes premium visitors feel confident, then routes them into booking with less friction.
We rebuilt the website to earn trust quickly, added an AI assessment to capture intent and pre-qualify, then ran paid social with strict rules on what gets budget.
Structure, proof, treatment intent pages, and a booking journey that works on mobile.
Assessment capture, retargeting, and scaling only when qualified bookings stay within target cost.
The site now converts premium traffic properly, and the assessment tool pre-qualifies patients 24/7, so marketing can scale without sacrificing lead quality.
We will show you where your site leaks leads, what to fix first, and what you can scale safely once tracking is solid.
Built for B2B and trade service businesses across the UK.