Turning a basic brochure site into a
sales-backed asset for a demolition contractor
We rebuilt a tired brochure site into a proof-led hub the sales team now send in every outbound email – backing up quotes with real projects, credentials and simple next steps for RFQs and site visits.
Strong reputation on site, but a website that did not back up outbound sales or tenders.
The situation
This demolition contractor wins work through relationships, tenders and outbound activity – site visits, calls, and emails into main contractors and developers. The problem? Their website looked dated and vague, and did not support those sales efforts.
When the team sent follow-up emails or quotes, there was nowhere strong to send people: no clear service breakdown, patchy project examples, and credentials buried across the site.
A proof-led rebuild that mirrors how demolition work is scoped and sold.
Phase 1: structure the site around real demolition buying journeys
We rebuilt the website from the ground up with service pages, projects and proof that match the conversations the sales team have every day.
Phase 2: make the website the go-to backup for every outbound touch
With the structure in place, we turned the site into a tool the sales team actively use in their day-to-day outbound, rather than something that just “exists in the background”.
The website now backs up outbound – and generates its own RFQs.
Increase in clicks from outbound emails to the website
(tracked via simple links)
Increase in website-sourced RFQs and site visit requests
(within 6 months)
More time spent on key service pages
by decision-makers
Spend on paid ads needed
to see the uplift
The demolition team now have somewhere strong to send people after every call, quote or tender invite. Prospects land on a site that looks the part, explains capabilities clearly, and makes it easy to ask for a site visit or RFQ – without adding complexity to the sales process.
Because the website finally matched how they actually win demolition work.
Built around real jobs
Service and project content mirrors real conversations about scope, risk and access – not generic “solutions” copy.
Proof in the right places
Projects, accreditations and safety credentials sit where buyers expect them, so trust builds faster.
Easy for the sales team to use
Links to pages and project groups are simple to drop into quotes and follow-ups, so the site actually gets used.
Found when people “check them out”
SEO basics mean that when prospects Google the company after a call or email, the site now does the job properly.
Want a website that actually helps win demolition & construction work?
We will look at your current site, how you sell, and show you where it is leaking trust and enquiries – plus what a “sales-backed” rebuild could do for you.