17 years. One owner.
Every project.
Alpha360 was built on one belief — that an established business deserves a single expert who keeps its digital presence as sharp as the business itself. Not an agency that builds a site and walks away. Me. Doing the work. For the long haul.
I'm Mark — and I'm the person who'll actually build your site and keep it sharp. Not a salesperson who hands you to a junior the moment you sign. Seventeen years in, I still work the way I started: one client, one expert, no handoffs.
One expert. By design.
I started Alpha360 in 2009 to do one thing properly — to be the person who actually knows a business and looks after its digital presence, rather than passing it between people who don't. Seventeen years on, that's still the whole idea.
A bigger agency gives you scale — lots of hands, lots of specialisms, the capacity to take on anything. That's a real strength, and for plenty of businesses it's exactly the right call. What's harder to get that way is one person who knows your business properly and stays with it for years. So I made the opposite trade: depth over scale. Fewer clients, looked after personally, for the long haul.
That means when you work with Alpha360, you get me — on the plan, on the build, on keeping it current. The same person who understands your business is the one doing the work. Nothing gets lost in a handover, because there isn't one.
Here's what 17 years has taught me. Most of your work comes from recommendations — and every one of them looks you up before they call. On Google, and now by asking AI. The site they land on is the only evidence they've got. Kept current, it sells for you. Left frozen at where you were three years ago, it quietly costs you work you never knew you were losing. Stopping that from happening isn't a project. It's a relationship — and that's the whole job.
The businesses I work best with aren't chasing a miracle. They're established operations — trading well, real reputation — whose online presence just hasn't kept pace with the rest of what they've built.
You get one person. Never just one person deep.
There's a fair question anyone signing a monthly retainer should put to a one-person business — what happens if you're ill, away, or under a bus? It's the right question, and it has a straight answer.
The work is mine: the thinking, the build, the decisions. But Jayde now works alongside me on keeping clients' presences running day to day, so the lights never go off and nothing ever drops. You get the focus of one expert and the safety of knowing your presence isn't resting on a single set of hands. That's the bit most solo operators don't have — and a big part of why clients are comfortable staying for years.
The principles that haven't changed in 17 years.
Not values written for a website. The things that have defined how I work since 2009 — and the reason clients stay for years, not months.
One expert. Always.
Every project is mine, personally — not a senior who signs it off, not a team managed from afar. You get me, on the plan, the build and the keeping-it-sharp. That's not a sales line. It's the whole point.
Honesty before comfort.
I'll tell you if something won't work, and I'll tell you if you're not the right fit. I'd rather have the awkward conversation up front than take your money and deliver something that doesn't move the needle.
Revenue, not reports.
The only metric that matters is whether your presence is winning you the right work — not impressions, not sessions. Every decision gets tested against one question: does this help you win better clients?
Kept current, never left.
A website isn't a thing you build once. The business keeps moving — new work, new clients, new standards. My job is keeping the digital presence in step with all of it, month after month, so it never falls behind again.
Long relationships.
The businesses I work with best tend to stay for years. Not because they're locked in — there's no lock-in — but because it compounds. Each month builds on the last. I'm not interested in projects; I'm interested in being the person behind a business I believe in.
Manchester-built, UK-wide.
Based in Manchester since 2009, working with established businesses the length of the country. The roots are Northern and so is the manner — direct, no nonsense, results over rhetoric. If you've been burned by an outfit that over-promised, you'll feel the difference quickly.
17 years of doing this properly.
Experience isn't just time served — it's patterns spotted, mistakes avoided, and knowing what actually moves the needle for businesses like yours.
Alpha360 founded
Started as a one-man web design and SEO operation in Manchester. The founding rule hasn't changed since: every client gets the owner, not a team. First clients were local firms in construction and the trades — the kind of businesses I still work with today.
Paid search added
Brought Google Ads in as paid search became the main lead channel for established SMEs. Learned fast that ads only pay back when the site behind them is built to convert — never one without the other.
From builds to staying
The turning point. I realised the value was never the build — it was staying. Keeping a presence in sync with the business, month after month, was what actually won clients work and what made them stay. Stopped selling one-off projects. Started building long-term relationships.
The maths-works filter
Settled on who this works for: established owner-operators where one new client comfortably covers the cost of running their presence. Construction, logistics, engineering, fire and security, specialist trades — different sectors, same problem, same opportunity.
Today
Still one expert, still on every project personally. What's changed is the landscape — buyers now find you by asking AI as much as searching Google — and the safety net: Jayde works alongside me on continuity, so the model holds without ever losing the personal bit. 17 years in, it hasn't changed because it works.
What it's like working with me.
Our website had dated badly — it didn't look anything like the company we'd become. Mark took it and turned it into something that actually helps us win new business. What stood out was how easy it all was: one straight conversation, no jargon, and he just got on with it. You're dealing with the person doing the work, not a sales team — and it shows.
We'd put off sorting the website for years because we expected a drawn-out, complicated job. With Mark it was the opposite — quick, simple, and an easy conversation from start to finish. He understood what we do without us having to spell it out, and the site finally reflects the business properly. No fuss, no chasing, just done.
Straight-talking and no nonsense, which suits us down to the ground. Mark didn't bury us in marketing speak — he asked the right questions and got on with it. The old site made us look smaller than we are; the new one looks like the firm we actually run. Best of all, you're talking to Mark himself the whole way through, not passed around an office.
If this is the kind of expert you've been looking for —
Book a 20-minute call. No pitch deck, no sales team — just a straight conversation about your business and whether the Managed Presence is right for where you are now.
Book a Discovery Call →